Crime Scene Kitchen
TV BRANDING PACKAGE, NOVEMBER 2024
PROJECT BRIEF
TV branding package for the third season of crime scene kitchen, combining dessert and detective elements.
Concept Development
For the design, I roughly split into two styles, one using chalk to represent the kitchen menu chalkboard with crime scene marks. The other is a vintage style based on traditional desserts that have appeared in the show. Then after that I delved more into the second vintage style.
Iteration 1
“A piece of chalk can either write a recipe or depict a crime scene”
The refrigerator is an important player in the kitchen. Nowadays, many refrigerators have a chalkboard attached to it where you can use chalk to write memos or the menu of the day. Chalk can also be used as a tool to depict the scene of the crime, and the chalkboard can be used by detectives to analyze the case. So in this idea I used the chalkboard to associate food and detective elements together.
iteration 2
“Sweet and Exciting, Pastry Chef Detective Mystery Nostalgia Episodes”
In the show, many of these pastries are more traditional and common American desserts. This is bringing to mind vintage dessert advertisements and recipes, which usually look very delicious. The typography in vintage poster is very impressive, and I thought it would be interesting to combine the vintage style with the detective element. The viewer can watch the show as if they are enjoying a vintage drama or comic book.
Final Style
TESTING
Style Frames
Final Reel
